SMAB Relevant Management Insights help managers to use knowledge from state of the art research and science. The story is always easy to understand and covers an important success factor for managers of a variety of industries. Usage is free of charge. Referencing the authors is compulsory.
#25 Circular Economy and Circular Business Models in Sports
Julia Fehrer & Anna Gerke
#24 Sporting Activities – the Core of Sport Management
Jan Schönberner & Herbert Woratschek
#23 Platform Business Models in the Logic of Value Co- Creation
Julia Fehrer, Franziska Kullak & Herbert Woratschek
#22 Integrative Branding – Brand Management in The Light of Value Co-Creation
Lars Griebel, Tim Ströbel & Herbert Woratschek
#20 Value in Service Management - Part II: Logic of Value Co-Creation
Herbert Woratschek
#19 Value in Service Management - Part I: Traditional Logic of Products
Herbert Woratschek
#18 Social Context Matters - New insights for Successful Sport Managers in Ticket Pricing
Herbert Woratschek
#17 Engaging with Sports or Engaging in Doing Sports
Markus Buser, Herbert Woratschek, and Victoria Himmel
#16 How Should Sponsors Decide about Sponsorships?
Jan Schönberner & Herbert Woratschek
#15 Five Golden Rules for Competent Brand Management During the Corona Crisis
Claas Christian Germelmann
#14 A New Logic of Value Co-Creation in Sport Management
Herbert Woratschek
#13 Brand management – Traditional brand concepts and brand value creation
Tim Ströbel & Johannes Doenicke
#12 Fünf goldene Regeln für die kompetente Markenführung in der Krise
Claas Christian Germelmann
#11 Service Quality-Value Framework
Herbert Woratschek, Chris Horbel, Bastian Popp & Tim Ströbel
#10 Actors’ Influence on Sponsorship Decisions: Roles, Resources and Sources of Power
Jan Schönberner, Herbert Woratschek & Markus Buser
#09 Sponsors’ Buying Center - Sponsorship Decisions in the Logic of Value Co-Creation
Herbert Woratschek, Jan Schönberner, and Markus Buser
#08 The Business Model of Sponsorship Engagement in Sports: Brief and Straight to the Point
Markus Buser, Herbert Woratschek, and Jan Schönberner
#07 What Do Sponsors Gain? – Sport Sponsorship Objectives
Jan Schönberner & Herbert Woratschek
#06 Sponsorship Decisions – Are Managers Honest with Shareholders?
Jan Schönberner, Herbert Woratschek & Guido Ellert
#05 The Logic of Sport Products in Sport Sponsorship
Herbert Woratschek & Lars Griebel
#04 Value of Competitive Balance in Sport Management
Herbert Woratschek & Lars Griebel
#03 Special Features of the Product in Sport Management
Herbert Woratschek & Lars Griebel
#02 Special Features of the Product in Sport Economics
Herbert Woratschek & Lars Griebel
#01 A Logic of Sport Products – The Traditional Approach in Sport Management
Herbert Woratschek & Lars Griebel
SMAB Relevant Management Insights are edited by Herbert Woratschek & Guido Schafmeister