SMAB Relevant Management Insights help managers to use knowledge from state of the art research and science. The story is always easy to understand and covers an important success factor for managers of a variety of industries. Usage is free of charge. Referencing the authors is compulsory.

#17 Engaging with Sports or Engaging in Doing Sports

Markus Buser, Herbert Woratschek, and Victoria Himmel

#16 How Should Sponsors Decide about Sponsorships?

Jan Schönberner & Herbert Woratschek

#11 Service Quality-Value Framework 

Herbert Woratschek, Chris Horbel, Bastian Popp & Tim Ströbel

#09 Sponsors’ Buying Center - Sponsorship Decisions in the Logic of Value Co-Creation

 Herbert Woratschek,  Jan Schönberner, and Markus Buser

#07 What Do Sponsors Gain? – Sport Sponsorship Objectives

Jan Schönberner & Herbert Woratschek

#06 Sponsorship Decisions – Are Managers Honest with Shareholders?

Jan Schönberner, Herbert Woratschek & Guido Ellert

#05 The Logic of Sport Products in Sport Sponsorship

Herbert Woratschek & Lars Griebel

#04 Value of Competitive Balance in Sport Management

Herbert Woratschek & Lars Griebel

#02 Special Features of the Product in Sport Economics

Herbert Woratschek & Lars Griebel

SMAB Relevant Management Insights are edited by Herbert Woratschek & Guido Schafmeister