SMAB Relevant Management Insights help managers to use knowledge from state of the art research and science. The story is always easy to understand and covers an important success factor for managers of a variety of industries. Usage is free of charge. Referencing the authors is compulsory.

#17 Engaging with Sports or Engaging in Doing Sports

Markus Buser, Herbert Woratschek, and Victoria Himmel

#16 How Should Sponsors Decide about Sponsorships?

Jan Schönberner & Herbert Woratschek

#15 Five Golden Rules for Competent Brand Management During the Corona Crisis

Claas Christian Germelmann

#14 A New Logic of Value Co-Creation in Sport Management

Herbert Woratschek 

#13 Brand management – Traditional brand concepts and brand value creation

Tim Ströbel & Johannes Doenicke

#12 Fünf goldene Regeln für die kompetente Markenführung in der Krise

Claas Christian Germelmann

#11 Service Quality-Value Framework 

Herbert Woratschek, Chris Horbel, Bastian Popp & Tim Ströbel

#09 Sponsors’ Buying Center - Sponsorship Decisions in the Logic of Value Co-Creation

#08 The Business Model of Sponsorship Engagement in Sports: Brief and Straight to the Point

#07 What Do Sponsors Gain? – Sport Sponsorship Objectives

Jan Schönberner & Herbert Woratschek

#06 Sponsorship Decisions – Are Managers Honest with Shareholders?

Jan Schönberner, Herbert Woratschek & Guido Ellert

#05 The Logic of Sport Products in Sport Sponsorship

Herbert Woratschek & Lars Griebel

#04 Value of Competitive Balance in Sport Management

Herbert Woratschek & Lars Griebel

#03 Special Features of the Product in Sport Management

Herbert Woratschek & Lars Griebel

#02 Special Features of the Product in Sport Economics

Herbert Woratschek & Lars Griebel

SMAB Relevant Management Insights are edited by Herbert Woratschek & Guido Schafmeister