SMAB Relevant Management Insights help managers to use knowledge from state of the art research and science. The story is always easy to understand and covers an important success factor for managers of a variety of industries. Usage is free of charge. Referencing the authors is compulsory.

#14 A New Logic of Value Co-Creation in Sport Management

Herbert Woratschek 

#13 Brand management – Traditional brand concepts and brand value creation

Tim Ströbel & Johannes Doenicke

#12 Fünf goldene Regeln für die kompetente Markenführung in der Krise

Claas Christian Germelmann

#11 Service Quality-Value Framework 

Herbert Woratschek, Chris Horbel, Bastian Popp & Tim Ströbel

#06 Sponsorship Decisions – Are Managers Honest with Shareholders?

Jan Schönberner, Herbert Woratschek & Guido Ellert

#05 The Logic of Sport Products in Sport Sponsorship

Herbert Woratschek & Lars Griebel

#04 Value of Competitive Balance in Sport Management

Herbert Woratschek & Lars Griebel

#03 Special Features of the Product in Sport Management

Herbert Woratschek & Lars Griebel

#02 Special Features of the Product in Sport Economics

Herbert Woratschek & Lars Griebel

SMAB Relevant Management Insights are edited by Herbert Woratschek & Guido Schafmeister