Das SMAB Podcast-Format macht Erkenntnisse aus Wissenschaft und Forschung hörbar. Managerinnen und Manager sowie Studierende können sich so leicht in komplexe Themen einarbeiten. Um den Podcast zu hören, klicken Sie bitte auf das zugehörige Bild.

SMAB Podcast #01 | Typology of Services

Woratschek criticises the common focus on the immateriality of services in management and instead proposes a typology based on information economics that uses market uncertainty as a central criterion. This uncertainty, based on asymmetric information, results not only from the intangibility but also from the complexity of services and products. The typology differentiates services on the risk level according to behavioral uncertainty, on the process level according to integrativity and on the result level according to individualisation.

The paper argues for a property-oriented view of services in order to better understand the economic consequences and optimise marketing strategies. The terms ‘search, experience and trust goods’ are discussed and expanded in the context of service analysis.

SMAB Podcast #02 | Weird Guys

For hardcore soccer fans there is no competitive balance. They stick to their team in good and in bad times. So one could call this behavior a dysfunctional balance. Ist that so bad?

Listen to the Podcast which is based on the research of Prof. Dr. Chris Horbel, Prof. Dr. Bastian Popp and Prof. Dr. Herbert Woratschek.

SMAB Podcast #03 | Sport Value Framework

The Podcast is based on a scientific paper written by Prof. Dr. Chris Horbel, Prof. Dr. Bastian Popp and Prof. Dr. Herbert Woratschekin 2014. It is a real game changer because it changes how we think about the business in sports.

SMAB Podcast #04 | Antibrand Communities

How can sponsors influence anti-brand communities to a more positive attitude?

In this podcast we learn how teams are taking pressure by both, the fan communities and the brands who sponsor the team. The problem and its solution is shown based on two cases in the German Bundesliga: Werder Bremen and RB Leipzig.

The research on this topic is done by Prof. Dr. ⁠Chris Horbel⁠ (Norwegian School of Sport Science), Prof. Dr. ⁠Bastian Popp⁠ (Saarland University) and Dr. ⁠Claas Christian Germelmann⁠ (University of Bayreuth).

SMAB Podcast #05 | Customer Satisfaction & Loyalty

What can companies learn from sports events in relation to customer behaviour?

Values between a company or organization and its customers are not just delivered but there is a more complex interplay of factors. According to a study by Prof. Dr. Herbert Woratschek, Prof. Dr. Chris Horbel and Prof. Dr. Bastian Popp companies have to rethink customer satisfaction and loyalty in any product and service experience. This study challenges businesses as well as other organizations to move beyond traditional company centered models and to support and empower all the actors including the customers themselves.

Listen to this podcast to found out how.

SMAB Podcast #06 | SMAB ProMentoring

Wie das SMAB ProMentoring-Programm Studierende und Profis im Sportmanagement verbindet.

SMAB Podcast #07 | Die verdeckte Agenda der Sportmanagerinnen & Sportmanager

In dieser Folge geht es um die Motive der Entscheider im Sportmanagement, die sehr persönlich sein können.
Eine Studie von Dr. Jan Schönberner, Prof. Dr. Herbert Woratschek und Prof. Dr. Guido Ellert.

SMAB Podcast #08 | Feedback von Schülern beim menschlichen Lehrer und bei der KI

Heindl, Huber, Schuricht, Babl, Wawrzinek and Ellert decken ein KI-Paradox auf: Menschliches Feedback steigert Engagement, doch KI lehrt die Schüler Ausdauer (Grit)!

Gemeinsam mit unserem Dozenten und Ko-Autor der Studie Prof. Dr. Guido Ellert diskutieren wir, wie diese Ergebnisse auf die akademische Weiterbildung übertragen und angewendet werden können.