SMAB Relevant Management Insights machen aktuelle Erkenntnisse aus Wissenschaft und Forschung direkt nutzbar. Die Geschichte ist immer einfach zu verstehen und behandelt zentrale Erfolgsfaktoren des Managements in verschiedenen Branchen. Die Nutzung ist frei - die Quellenangabe verpflichtend.

Die meisten Publikationen sind auf Englisch, damit sie einer größeren Zielgruppe zugänglich sind.

#27 Service Innovation in the Workplace - How Does It Emerge?

Bettina Kriegl, Herbert Woratschek & Andrea Raab

#26 Frontline Service Innovation – Looking at the Bright Side of Role Conflict

Bettina Kriegl, Herbert Woratschek & Andrea Raab

#25 Circular Economy and Circular Business Models in Sports 

Julia Fehrer & Anna Gerke

#24 Sporting Activities – the Core of Sport Management

Jan Schönberner & Herbert Woratschek

#23 Platform Business Models in the Logic of Value Co- Creation

Julia Fehrer, Franziska Kullak & Herbert Woratschek

#22 Integrative Branding – Brand Management in The Light of Value Co-Creation

Lars Griebel, Tim Ströbel & Herbert Woratschek

#20 Value in Service Management - Part II: Logic of Value Co-Creation

Herbert Woratschek

#19 Value in Service Management - Part I: Traditional Logic of Products

Herbert Woratschek

#18 Social Context Matters - New insights for Successful Sport Managers in Ticket Pricing

Herbert Woratschek

#17 Engaging with Sports or Engaging in Doing Sports

Markus Buser, Herbert Woratschek, and Victoria Himmel

#16 How Should Sponsors Decide about Sponsorships?

Jan Schönberner & Herbert Woratschek

#15 Five Golden Rules for Competent Brand Management During the Corona Crisis

Claas Christian Germelmann

#14 A New Logic of Value Co-Creation in Sport Management

Herbert Woratschek 

#13 Brand Management – Traditional brand concepts and brand value creation

Tim Ströbel & Johannes Doenicke

#12 Fünf goldene Regeln für die kompetente Markenführung in der Krise

Claas Christian Germelmann

#11 Service Quality-Value Framework 

Herbert Woratschek, Chris Horbel, Bastian Popp & Tim Ströbel

#10 Actors’ Influence on Sponsorship Decisions: Roles, Resources and Sources of Power

Jan Schönberner, Herbert Woratschek & Markus Buser

#09 Sponsors’ Buying Center - Sponsorship Decisions in the Logic of Value Co-Creation

#08 The Business Model of Sponsorship Engagement in Sports: Brief and Straight to the Point

#07 What Do Sponsors Gain? – Sport Sponsorship Objectives

Jan Schönberner & Herbert Woratschek

#06 Sponsorship Decisions – Are Managers Honest with Shareholders?

Jan Schönberner, Herbert Woratschek & Guido Ellert

#05 The Logic of Sport Products in Sport Sponsorship

Herbert Woratschek & Lars Griebel

#04 Value of Competitive Balance in Sport Management

Herbert Woratschek & Lars Griebel

#03 Special Features of the Product in Sport Management

Herbert Woratschek & Lars Griebel

#02 Special Features of the Product in Sport Economics

Herbert Woratschek & Lars Griebel

SMAB Relevant Management Insights are edited by Herbert Woratschek & Guido Schafmeister