SMAB Research Series bring relevant and state of the art research to publication in full length. Full length is not always easy to read but a great source for inspiration and ideas. If we put research on the web here, we are convinced that it is worth walking the extra mile of reading the whole story. Usage is free of charge. Referencing the authors is compulsory. 

#02 Emotionsforschung - Stimmung, Gefühl und Affekt im Marketing

Tim Ströbel, Max Stieler, Herbert Woratschek, Claas Christian Germelmann