Examples for our SMAB Education work for University of Bayreuth, Germany:
Sport is much more than fandom and emotions – it is a hyper-dynamic global industry with unique dimensions such as co-opetition, management of digital engagement platforms, sport law, sport marketing and sponsorship and human resource management.
The University of Bayreuth offers a MBA sport management degree program in German language since 2010 with +250 students so far.
SMAB Education is supporting organization and execution of these programs.
MBA Sport Management:
Digital transformation has a major impact on sales. Digital communication via social media is business as usual already. Digital consumer behavior, word of mouth, networking, digital business models, and stakeholder integration are still in its infancy.
The University of Bayreuth introduces a specific MBA sales management degree program in German language for the summer term 2018.
SMAB Education is supporting introduction and execution of this program.
MBA Sales Management:
Sport law is much more than media rights and doping. It is about taxes, labor & industrial law, antitrust law, criminal law, marketing, accounting, business administration, and global value chains. Traditional law studies do not cover peculiarities of the sport business.
The University of Bayreuth offers a leading LL.M. Sport Law (University of Bayreuth) degree program in German language, established 2015.
SMAB Education is supporting organization and execution of this program.