SMAB Consulting is joining collaborative projects. We focus our consulting engagements to areas and topics of special expertise.

Sport Management

Business Strategy, Value Creation, Digital Transformation, Pricing, Brand Strategy, Brand Positioning, Value Propositions, Brand Portfolio Strategy, Consumer Insights, Consumer Behavior, Marketing & Management Analytics, Market Research, Employer Training, Sponsoring Platform Evaluation. 


Service Management

Business Strategy, Value Creation, Engagement Platform Management, Digital Transformation, Customer Journey Analyzes, Quality Management, Brand Strategy, Brand Positioning, Value Propositions, Brand Portfolio Strategy, Consumer Insights, Consumer Behavior, Marketing & Management Analytics, Market Research, Employer Training.


Higher Education

Business Strategy, Demand Analyzes, Value Creation, Digital Transformation, Consumer Insights, Marketing & Management Analytics, Engagement Platforms, Customer Journey Analyzes, Quality Management, Program Setup, Program Execution.


Start-up Management

Start-ups usually focus on new products and services. Management of the organization itself and related topics such as bookkeeping, controlling, and finance are often neglected.

The founders of SMAB joined numerous start-ups during the last decades. Now, SMAB offers start-up business & management services paid by the hour.