About Us - People @ SMAB

Dr. Guido Schafmeister 


Founder of SMAB and Managing Partner since 2006.


He served as a professor, vice dean, academic director, lecturer, research fellow, and member of decision making bodies at public and private universities in Germany and abroad, including accreditations. As a senior business consultant, he worked on strategic marketing projects for global enterprises.


Scientific activities in the field of sport management in countries such as USA, Canada, Australia, and many European Countries. 


phone: +49 151 730 30 104


Dipl.-Kfm. Stefan Tselegidis 


Head Professional Education Programs
SMAB Education


Prior to joining SMAB Education, Stefan worked as banker, designer, and business owner. He gained his professional experience both in Germany and abroad. 


He works with professionals who want to advance their career.


phone: +49 160 9111 0751


Prof. Dr. Herbert Woratschek


Founder & Partner of SMAB


Professor and Head of Department Services Management at University of Bayreuth. Founder of SMAB.

Prior Executive Board member of European Association for Sport Management, Board Member World Association for Sport Management.

Member of advisory board to German Basketball Bundesliga.

Scientific visits: USA, Canada, Australia, New Zealand, Asia and different European countries.

Consulting projects in sport management, service management, and tourism management. 


phone: +49 151 6496 3722